CREATIVE FASHION GRADUATE SPECIALISED IN E-COMMERCE & DIGITAL
Advanced knowledge of Adobe Photoshop & InDesign.
Proficient across Adobe Creative Suite.
Specialised in design for web.
Skilled in requirements & differences for print.
3+ years experience with Mailchimp ESP.
Management of campaigns from concept through to delivery.
Understanding of importance of mobile viewing experience.
Proficient at HTML email coding.
Currently expanding skills in responsive email design.
Drive visual representation of brand across all touch points.
Developed & refined brand aesthetic, including re-branding of website.
Conceptualise and organise photo shoots.
Experienced in both studio and location productions.
2+ years managing multiple channels professionally.
Maintain brand tone of voice & reputation.
Optimise campaigns for individual channels.
Certified in Hootsuite University.
Power Editor to manage Facebook campaigns and adverts.
4+ years experience in e-commerce
Confident across CMS platforms - Magento, Storefeeder, Eseller Pro
as well as 3rd party channels - Amazon, Ebay, Rakuten.
Drive increased user experience & conversion.
Knowledge of Google Analytics to track campaigns, traffic & revenue.
2 years+ experience in WordPress.
Producing original engaging copy to provide added value & increase average time spent on site.
Awareness of keywords for SEO optimisation whilst remaining authentic in tone of voice.
All featured work remains my intellectual property.
Briefed with designing and developing a functional prototype to deliver brand experience in the m-commerce environment.
This project received First Class, and was labelled 'Outstanding' by Senior Design Lecturer Nick Clarke.
Explore the app by clicking on the Fred Perry laurel wreath.
Alternatively watch the video here.
BSc DESIGN MANAGEMENT FOR FASHION RETAILING
University of Manchester
Class of 2013
1st class in Branding, Costing and Economics of Textiles, Digital Design & Multimedia modules.
Additional studies in Consumer Behaviour, Etailing, Fashion Promotion & Trend Forecasting.
A Level German, French, Chemistry - ABB
AS Level English & Maths – bc, 11 GCSEs
Lady Lumley's School
Class of 2006
DIGITAL MARKETING ASSOCIATE
Consistently driving new innovation and improving customer experience on site, and other touch points.
Given ownership of redesign and rebranding of forthcoming responsive website.
Graphic Design – Creating all graphics for website, social & other e-commerce channels and partners. Producing print media (flyers, lookbooks) as required.
Email Marketing – Management from concept & design through to coding, testing, and campaign monitoring via Mailchimp ESP. Achieve consistent above average CTR & ROI.
Content Marketing & Copywriting – Creating original content in blog posts & product descriptions, to engage customers, provide added value, increase sales & optimise SEO.
SEO – Liaising with an external agency to implement optimisation and build new links.
Creative Direction – Organisation, styling & direction of photo shoots. Developed aesthetic of website and styling to increase, refine & modernise brand image.
Social Media – Management of all social channels. Planning and implementing of campaigns and advertisements via Power Editor. Certified in Hootsuite University.
CMS – Merchandising website, uploading products, updating content and graphics throughout the site, and coordinating promotions.
Affiliate Marketing – Promoting opportunities through AWIN to increase affiliate sales & sourcing new affiliate relationships.
Black White Denim
Sep ‘11–July ‘13
CMS – Use of Magento and Sprint systems to manage website merchandising.
Social Media & Digital Marketing – Brainstormed on creative and social media strategies including initiating curation of the brand's Pinterest pages.
Photography – Directed, shot and edited all product and model shots for web.
Copywriting – Writing engaging product descriptions to maximise sales and SEO.
Sales Analysis – Interpretation of annual trends and seasonal fluctuations, presented to e-commerce team on a regular basis.
Email Marketing – Coding and assisting design of weekly brand communications.
Management – Responsible for establishment and running of new online sales channel, including training and managing junior staff on the project.
Web Design – Consulted on redesign of site to maximise consumer experience online.
SEO – Following best practice guidelines in order to optimise search visibility.
Analytics – Reporting on visits and conversion rates via Google Analytics.
CMS – Extensive use of Magento for website merchandising & product uploads.
Graphic Design – Designed promotional material including flyers and magazine advertisements to increase brand awareness.
Time Management – Ensured new product lines were uploaded promptly and efficiently to maximise online sales.
Customer Service – Managed incoming enquiries by email and telephone.
Copywriting – Produced original content for product descriptions to aid SEO optimisation.
Trend Awareness – Identified premium stock for website to maximise online sales and brand image. Highlighting trend items to capitalise on their value.
Market Research – Researched other potential multi-channel avenues such as eBay and ASOS Boutique for their suitability and potential ROI.
RETAIL SALES ASSOCIATE
Cumulative retail & customer service experience gained in a variety of customer facing retail environments
GET IN TOUCH
You can contact me regarding opportunities or to engage my freelance services using the below links or by email.
A professional e-commerce fanatic. Fascinated by all things digital.
With a broad background in fashion e-commerce and design, opportunities which combine creative with technical and analytical skill are sought.
Outside of work interests include a passion for cooking, strategic board games, skiing & snowboarding as well as running, and screen printing which provides a print based medium to develop design skills.
Available by request
MOBILE APP CONCEPT PROJECT
A selection of creative work undertaken in both employment and in degree.
Tokyo Laundry AW15 lookbook
Tokyo Laundry SS14 lookbook
Tokyo Laundry AW14 lookbook
Fred Perry Concept Shoot
Urban Outfitters Concept Shoot
COS Concept Shoot
RE-BRANDING & RE-DESIGN OF TOKYOLAUNDRY.COM
Conducted extensive research to identify key requirements & features required to enhance customer experience & increase conversions. Presented report to web design company and acted as primary consultant throughout design and build process.
Background in design & e-commerce ensured clear vision was communicated and achieved.